P2+'s mission is to make superfoods and super fruits available to everyone

I’m Ethan and this is my oldest and best friend Sam and we are the co-founders of P2+.
I played D1 volleyball at UC Santa Barbara and Fairleigh Dickinson University. And, although I had a productive and successful career, I was often injured. While I was at UCSB I tore my labrum in my right shoulder. Injuries lead to tons of physical therapy and lengthy recovery periods. After transferring to FDU I broke my kneecap which led to even more PT and recovery. It was then that our lead athletic trainer introduced me to the healing properties of tart cherry juice. Our trainer explained to me that tart cherry juice is a natural antioxidant and anti-inflammatory that is packed with tryptophan which is a building block for the creation of natural melatonin. Basically, what he was telling me was that one glass of tart cherry juice every day would help my body recover faster, reduce swelling and help me get a great night's sleep.

After drinking a glass of tart cherry juice every day for a week I noticed I wasn’t as sore as I had been after my PT sessions, the swelling that had been persistent in and around my knee was significantly reduced AND I was getting the best night's sleep I could remember. I was hooked. I called Sam the next day to tell him what I was experiencing and he told me that he had sprained his ACL a week ago and was experiencing the same recovery issues that I was. I told him to buy some tart cherry juice and see if it worked for him. He tried it, it worked and 2 months later P2+ was born.

The main reason we started P2+ is that tart cherry juice is EXPENSIVE! We’re both in our early 20’s and don’t have a lot of money. After doing our research we realized that you could significantly reduce the cost of a glass of tart cherry juice if you used tart cherry powder and by adding water to tart cherry powder you could cut the cost of a glass of super effective tart cherry juice from close to $3.00 per serving to under $1.00! So, this became our mission… to share the benefits of tart cherry juice while also making it affordable and accessible to everyone. We believe that every BODY is worth a daily investment of $1.00. 
January, 15, 2023

Ethan tries tart cherry for the first time

February 6, 2023

Ethan shares his discovery with his best friend and fellow athlete, Sam

February 25, 2023

Sam and Ethan decide to start P2+

July 3, 2023

P2+ goes live